Tuesday, February 2, 2010

Its Rocket Science!

In 2008, Pepsi spent nearly a million dollars on a new logo the happens to look very similar to the previous one, but is there a reason to this madness??? Well instead of approaching Pepsi and telling them they just rotated the logo and it cost them a million dollars, they created a 27 page documents explaining the science and reason behind every design.

Here is one example:

If you would like to see the whole document you can google " Pepsi's Breathtaking Design Strategy"

Its Rocket Science!

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