When researching different creative non-traditional advertisements i stumbled upon this creative form of advertising used by Yuzu Shushi in Canada. Besides sushi being one of my favorite foods i found this to be very intuitive way to catch the eyes of consumers and new targets. This was a very cleaver idea created by this company. When you are diving and are stuck behind a car you keep your eyes on that vehicle to make sure they aren't backing into you, to see when they start to accelerate, etc. Having their product right in-front of your face would make your hungry and entice you to try their company. I found this to be a creative way to cover the spare tire on the jeep.