Advertising at an All-Time Low

In the midst of this economic crisis we are apparently still going through, everyone is feeling the effects, especially the advertising industry. Clients have cut down on their advertising budget and ironically, advertising prices have gone up. As I've mentioned in a previous post, I spend most of my days working on the fashion magazine, Clutch, as the Editor in Chief. Dillards has always been the magazine's sponsor since the very first issue debuted, but the Southeast advertising division, based in Clearwater, FL, has been recently relocated to corporate. No sponsor = no money. Ouch. Luckily, we barely have enough to go to print this semester but even local vendors, who have supported us from the very beginning, are falling through. The lack of ads was even evident in this year's SuperBowl. $3 million for 30 seconds and there was a significant amount of spots leftover. 

What does this mean for post-grads looking to join an industry with limited demand? I don't know but I'm glad I'm still in school.