Wednesday, March 17, 2010

Eh eh eh eh eh eh eh eh eh eh eh stop product placin' me.

The daring, sensual, aggressive, and always mysterious Lady GaGa recently released her new music video for her most recent single, "Telephone." The video was shot like a short film and was a continuation of her infamous "Paparazzi" music video.

Even for GaGa funds can get low, so what is a modern day material girl to do?
The answer is simple and used every day...PRODUCT PLACEMENT.

throughout the 9 and 1/2 minute long music video, we are flooded with products ranging from classic Americana to trendy emerging brands. And when I say FLOODED I mean FLOODED!

Here's a list of all the products that were either hidden or shoved in your face throughout the video.

1. LG cell phones
2. Vigin Mobile Wireless Service.
3. Chanel sungalsses
4. Ray Ban sunglasses
5. Diet Coke
6. Plenty of Fish dating website
7. HP laptops
8. Beats by Dr. Dre headphones
9. Heartbeats by Lady GaGa headphones
10. Honey Buns
11. Wonder Bread
12. Miracle Whip

Those are just the ones I caught!

When music videos turn into mini-movies even record labels have to ask for compromises to pay the bills.

Lady gaga chose the placements herself. Some were paid, and some were used for American nostalgia.
(the music video has over 16,ooo,ooo views on youtube alone so you do the math on all those impressions!!!)

At the end of the video i felt a little overwhelmed by the products and a little underwhelmed by the video.
For those of you who haven't seen the video here it is.

Being obsessed with GaGa I have now watched the video 5 million times and am in love with it.
What do you guys think about the placemnts?

Classy or Trashy?

Eh eh eh eh eh eh eh eh eh eh eh stop product placin' me.


Simply said...

I totally agree. The video was good but the product placing is horrible. Great blog

Ramage, what? said...

Thanks! :) I know gaga was trying to make a statement in this video about America being over saturated with products and ads, but didn't she do the same thing? The majority of American's have no idea what goes in gaga's head, so to me this came off as the same thing she was trying to make a statement against.

Aaren Graves said...

The only other product placement I noticed was a Polaroid camera. I don't think that the product placements are too much, or over the top, however; I think the sandwich scene with the miracle whip and wonder bread was a little weird. It seemed as if it was just thrown in there to get the product placement and was not part of Gaga's original plan for the video. Overall a cool music video, and Gaga still keeps me wondering.