Wednesday, March 17, 2010

What the Heck ITT Tech?

In the many hours I spent enjoying the luxury of not having to do anything over spring break, I found a few commercials for ITT Technical Institute that I found less than good. ITT Tech has been around since 1946 and has recently undergone a rebranding of sorts. Formerly called ITT Educational Services in the 1980's, the organization used to focus on how their services could add to a resumè by giving their students skills in future technologies.

As seen in this commercial here from 1989:

This add illustrates the real world benefits of ITT Tech without degrading the perceived quality of the education. Unfortunately a few years ago ITT Tech decided to rebrand itself completely and in doing so has definitely degraded the perceived quality of their educational services while simultaneously making it seem as though no one really makes ITT Tech their first choice for education.

As seen in these recent commercials:

What the Heck ITT Tech?

1 comment:

Ramage, what? said...

Sometimes you just have to go with what sells.. at least these spots are better than those sign along college placement websites.