Saturday, March 20, 2010

The Let's Colour Project!

The Let's Colour Project is a campaign promoting color put on by the three best paint companies in the world: Dulux, Tintas, and Coral. The goal of the project is to bring color to areas around the world that are dull and gray, and thus bringing hope and inspiration to the people living in these areas. So far the team has painted in Paris, London, and Brazil, and will be moving on to India in April. The team welcomes volunteers, who can sign up on their website.

The website for the campaign is but the project also has a blog that updates each of the projects they complete and how they impact the lives of the people around them. The link to the blog is I was browsing through the blog and the first few entries are particularly touching.

"When they heard we were painting one of the staircases they asked if they could have extra paint so they could paint the smaller one as well. This morning, over 30 rose at 7am and worked hard all day to add colour to their local square. One boy we spoke to said that he never wakes up at 7am. Not even when he was at school or work (Aulnay has an 80% unemployment rate), but he didn’t even question setting his alarm for this."

A woman called Rafika came up to someone on our team. She didn’t know the painting was happening.

“I was in my kitchen, drinking a cup of coffee. I looked out the window and thought I saw a rainbow”.

Both of these blogs show the impact this campaign is having on the people living in these areas. It is bringing them hope, inspiration, and happiness. Paint is generally not the most exciting topic, but these three companies portray it in a way that is fun and exciting. Paint is no longer just paint, it is a way to bring color into people's lives mentally and physically. Whether the person is a rich CEO bored with his life or someone struggling to survive, color has the power to influence moods and change mindsets. The campaign successfully conveys the idea that something so simple as paint can make a huge impact on someone's life.

I think this campaign has achieved and surpassed its goal. Not only has it raised awareness and changed the way people look at paint as a product, but it also made and will continue to make a difference in peoples lives, and furthermore in our world.

The Let's Colour Project!


Ramage, what? said...

Can they come paint my room, its really depressing me at this point in find!

cosimclever said...

haha they can actually, check out the competition

rebecca campbell said...

It's Rebecca from the Let's Colour Project. 

Tonight we launched the 2 minute director's cut of the film 'Dulux Walls'. Very exciting!

You can watch it here:

Shot by director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

I hope you enjoy it and would love if you could help us in spreading more colour with the world :)

Thank you,

Rebecca and the Let's Colour Team.