It means literally, Saint Beautiful.

I'm sure you have all seen the commercials for San Bonita by now, but I felt as if it deserved a blog to discuss it's wonder. Yesterday I was at my friend's apartment watching the game (GO NOLES!) and I saw the newest commercial by San Bonita, one discussing San Bonita Farms. Have any of you seen it? Well, I'm not going to lie, I was a bit disappointed! I know I know, the original San Bonita commercial is probably the creepiest thing I've ever heard, but EVERYONE talked about it! At first I thought the concept of showing pictures in a slide-show format was horrible, but now I am re-thinking my opinion. Although the commercial stunk, whoever did their media planning, in my opinion, is a genius! For whatever reason, every single channel on TV I would watch would show at least one San Bonita commercial an hour. People even started making Facebook groups about the "unique" commercial.

The thing that cracked me up was the line talking about how San Bonita was a mere 15 minutes from Downtown Tallahassee. Hmmm, really? I was on Facebook awhile back and looked at one of the groups dedicated to San Bonita. Members of the group actually carpooled and traveled to the location! Although these college students would never be able to afford a lot on "beautiful San Bonita", they still took the time to check it out! It made me laugh because if students are willing to drive out there to see what the big deal is, I'm sure potential customers will definitely take the time to drive. Maybe San Bonita is smarter than we all thought...