Viral Marketing

So as I was wondering on the internet the other day, I came across something that I figured the folks at Catch Your Limit might like. It's a man's site named Dan Zarrella that calls himself a social and viral marketing scientist.
He has created a Viral Marketing Glossary. Here's a couple of terms taken from it.

1. Assimilation
Once a person has been exposed to an idea virus, if they internalize and retain the idea we say that they have assimilated the meme. Typically this process comes with an amount of recreation by which the individual attempts to fit the idea into their existing mental frameworks.

Astroturfing
A for-profit effort in politics or advertising that seeks to create the impression of being spontaneous "grassroots" behavior. People typically label things astroturf when they are deceptive attempts to represent average users.

3. Asynchronous Communication
Messages that are independent of time and place, like email, where sender and receiver can communicate across geographic and temporal differences.

4. Blogger Outreach
A form on web based public relations, this is the process by which a list of influential bloggers is identified and the marketer then attempts to build a relationship with them, in the hopes that they will post about whatever the marketer is trying to make "go viral."

5. Buzz
A general term that describes the level of person-to-person interest and activity surrounding a piece of content. When something goes viral, it can be said to have generated buzz.