The Dove Campaign for Real Beauty is a powerful campaign that has been created due to a growing problem of young girls being exposed to images of unattainable beauty in the media and therefore developing major self-image issues. Dove is trying to reverse this by encouraging parents to "talk to your daughter before the beauty industry does." They also having seminars for young girls to become more confident in their own skin. This is a great campaign and one of the reasons I became an ad major. Check it out!
Friday, January 30, 2009
Dove Campaign for Real Beauty
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Top 50 stunts listed here: http://www.taylorherring.co.uk/blog/index.php/2009/01/50-top-publicity-stunts/
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