I absolutely love this ad! I think its really important to look at what other countries are doing, and this campaign from India is a prime example. They have created a lot more than an advertisement. They have created a movement. Check this ad out on youtube..its a story of how just one person can really change the attitude of the world. Pay close attention to the woman in the background who says "I hate this country", which leads into this one little boy trying to move a giant tree out of the road. Then, what do you know, everyone joins in to help. The music is quite powerful as well..It kind of goes back to what we were talking about in class (about how when we were kids we were so free and happy), I think we all need to work on getting back to that point. Lead India also won many many awards at Cannes this past year. Check it out!
-Alysse Goodwiller
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