The classic advertising strategy of "running" into people on the street who have things to say about a product or service is not yet trite.... but it's getting there. Now I realize that many facets of the media continue to grow increasingly liberal (liberal used in a context leaning towards lude and pathetic) in hopes to keep up with generation Y's appetite, but this extenze infomercial has crossed a new line.
First, there was The Real World, this set the wheels in motion. Once people found out that real life people could bang on TV, and then talk about it, there was no going back. Now you got all these shows (Nip Tuck, I love NY, Who wants to Marry a Midget) constantly trying to out do each other for ratings, and people are just eating this shit up.
My point is that I was cool with the growth of this completely mindnumbing entertainment before it was used to sell something. This extenze infomercial (youtube it) is the first of what I hope are few campaigns using the jargon attributed to Girls Gone Wild. To boot, the acting is rediculous!
What's good is that extenze infomercials are still running in the A.M's. So, before this style (lack of) of advertising hits primetime, and you see New York's mom comparing a new line of eggplant to some guy she hooked up with in the third season, please people, let's make it through creative 1, and get out into the real world in time to make tasteful male enhancement infomercials. Thank you, and keep dreaming.
Tuesday, January 20, 2009
Real World Infomercials
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